About a year ago, there was a big skincare story out of England. After a BBC science show aired a program about how independent clinical studies proved a new Boots product—No 7 Protect and Perfect serum—was the only one they tested that actually worked, it sparked a stampede. Women waited in lines outside UK drugstores, tubes of it sold out, and naturally, it invaded US stores like Target, sold under the Americanized (?) name, Restore and Renew.
Did you know oats are an anti-wrinkle ingredient?
Today, a new study that appears in the British Journal of Dermatology is getting people all hyped up again: Not only did the latest batch of test subjects find the product to be just as effective at significantly improving the appearance of wrinkles as was previously claimed, the results also suggested No 7 may repair sun-aged skin. But the best news of all? This wrinkle-fighter won't cost you a fortune: it's $22.
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